No one ever said it was easy to be a genius, but do some of these “geniuses” hear the shit that comes out of their mouths? Kanye West has 21 Grammys. Your creative director won a Cannes Lion in 1996. They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now.
May I present a fun new site that asks you to identify whether crazy quotes were said by an advertising agency’s creative director or Kanye West.
I’ve only been inside the World Trade Center once and was back in 1988 when I was in seventh grade. We were going to the top and I remember freaking out because I was deathly afraid of elevators. After being stuck in them a few times as a kid, the stairs seemed so much better to deal with.
My teacher at the time, Mr. Gottlieb, told me that I couldn’t take the stairs. It was 110 stories up and there was no compromise of any kind. I tried to make a compromise of some sort or at least convince him the stairs would be good for me, like a workout. He didn’t really see it my way; so in the elevator I went and my fear was more than I could handle. To amplify the fear even more, we had to switch elevators around the 72nd floor. “Are you kidding me?” was the thought flooding my twelve year old mind back then and it was a really nice day other than the elevator issue. The view was amazing and the weather was beyond perfect. After that, I had to admit that my fear and five year ban on elevators was virtually gone. Maybe the fact of having over twenty people in the elevator made me feel better.
Twenty-four years later, I want back on those elevators. I want to take in the feeling of being in the top of that building two miles in the sky. My uncle Thomas was a stockbroker for Bank of America on the morning of September 11, 2001. WTC 1, or the North Tower, was the first of the Twin Towers to be completed, the first to be hit by a plane on September 11th, and the last to be destroyed. My uncle’s office was in the SouthTower aka WTC 2. He got out and ignored the announcements in the tower saying for people to remain calm and stay where they were. He saw the towers fall while running away from the screams, panic and the ominous gray clouds of dust. He hasn’t been the same since that day, which isn’t much of a surprise given the circumstances. It’s almost like he was still in the tower. His personality and character that I grew up with was gone, just like that. He’s been “dead” to me in the same way I’ll never be twelve years old again.
I was on my way to work when I heard what happened on the radio. The daily commute from Fishkill to Mt.Kisco was a grind and arriving to work that day was very difficult to say the least. That day went by fast and all I remember doing that day was buying the late edition Mt. Kisco newspaper, getting the busy signal on EVERY phone call I made south of White Plains and giving blood at Northern Westchester Hospital. Everything else was a blur and has since been lost in my mind.
I’ve never felt so much discomfort and pain in my heart until seeing Ground Zero less than a week after it happened. It’s funny thinking how everybody got along in the streets. This is New York. That just doesn’t happen. You remember when everyone in the city was pulling together and being polite? It’s the only time the phrase “One Love" actually made sense to me. Sure, you hear it but when have you ever seen it? You could walk the streets and see people hugging and giving praise to the FDNY & NYPD. They were always our heroes first, but after the attacks, they became America’s heroes. That is the only time I’ve felt this city was really together and really strong.
I’ll tell you right now, I wish the towers were still up. I want them to be rebuilt EXACTLY to scale. I’m talking the whole nine, but I do understand why people would have a hard time walking into those towers if rebuilt. We’re past that now and the FreedomTower has broken through “GothamCity’s” skyline. I want that day in 1988 back. Right now, that’s the one elevator I would give anything to ride again.
"I’m not a businessman, I’m a business, man!" - Jay-Z
What most people don’t easily realize (unless they’re in the advertising industry) is that even a living person can become a BRAND. This is a basic staple of advertising and it needs to be recognized. What exactly is a brand? In a nutshell, The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one
seller or group of sellers and to differentiate them from those of other sellers.” You don’t have to be a genius to know that Jay-Z can attach his likeness or endorsement on anything and it WILL sell. If a Jay-Z cereal comes to the market right now; first, I’m going to imagine what the flavors would actually be. Second, will it come with a CD single as a prize? Who cares? You will buy it and so would I. Let’s really explore the basics of a branding campaign.
Everyone knows that if you have a product or offer a service, you MUST advertise. It’s hard to sell something if no one knows it exists. The main principle other than borrowing money from your uncle to run the ads, are broken into two necessary entities. They are Frequency & Reach. Frequency is based on your advertising schedule. Are you going to run this ad every day? Four times a week? Only on Thursdays? Once you answer that question, move to Reach.
I can create the most amazing, sexiest, pimp daddy ad of all time that doesn’t involve re-enacting Platoon with Charlie Sheen…but if I only show it in New Paltz & Woodstock, it’s not worth anything. It could be seen as a pure waste of money and my uncle will be on my case! Seriously, you MUST have the ads run repeatedly and cover as much geographic area as possible. That’s how this stuff works kids. It’s not physics, its advertising. Its Mad Men, folks! The only exception is that last huge football game on Sunday. You know…the one that makes Vegas crazy? Those commercials are all about reach and because of the audience it draws in, frequency is not a factor. First, I would say to create a logo. Something that recognizes what your company or product is all about. That will lead to Brand Awareness. People see the logo, they see you and can recognize your company under all types of circumstances. Does it mean they will always buy from you? Of course not, but they will always know who are you are and what you sell or provide.
Brand Image is obviously important but, what “you talking bout Willis?” Here’s an example. Ever hear of Kim Kardashian? She is technically a brand. You know who she is and what she represents when you see the face or hear the name. I see her and I think of a sham wedding to an NBA player and some amateur home video. Now, she’s all about Kanye, but no matter that you think my friend, that is Brand Image. This will be continued next month when we touch on Brand Equity & Brand Management.
on the way to nowhere
always thinking of somewhere
I am a man that you will either love or hate after reading this very opinionated article. Let’s take a moment to breathe in the air of probably the most anticipated summer for movies. For the summer of 2012, you have The Avengers, The Dark Knight Rises, Prometheus, The Amazing Spider-Man and the list goes on. Maybe a few of these films will get Academy Award nominations but who really knows? My issue digs a little deeper than one would realize.
I have a serious problem with the past and I will convince you why the
Academy Awards drops the ball over and over again. For those who are
not aware, an Academy Award is an award bestowed by the American
Academy of Motion Picture Arts and Sciences (AMPAS) to recognize
excellence of professionals in the film industry, including directors,
actors, and writers. The Academy is composed of over 6,000 motion
picture professionals and every year, there is a live ceremony where
people who work in film want to win one, plain and simple. The awards
are informally named “Oscar” and let’s just say that sometimes the get
it seriously wrong. Now, I’m sure you can think of some movies you
love that won “Oscars”. Hooray! I’m so happy for you and I think you
deserve a parade because your movie won. Have you ever been to an
award ceremony where you witnessed someone receiving an award they
didn’t deserve? Well, here are a few of those times.
Exhibit 1: The Scorsese Effect
Martin Scorsese is one of the greatest movie directors of all time and
anyone who disputes this is a pure idiot. In 2006, Mr. Scorsese won
his FIRST “Oscar” for excellence in directing for “The Departed”. Did
he deserve this “Oscar”? No way in hell and don’t misunderstand what
I’m saying here. Yes, The Departed was a really good film, but the
Academy gave him what I call the “My Bad”. He’s directed far superior
films like Mean Streets, Taxi Driver, Raging Bull, Goodfellas, Casino,
Gangs of New York, The Aviator and he wins his first Best Director for
The Departed? THE DEPARTED? He wins for a REMAKE? I rest my case.
Exhibit 2: The “My Bad” Oscar
There seems to be many, many cases of the Academy just giving someone an
“Oscar” because they fucked up before. Think about the Scorsese
example. Better yet, how about Al Pacino? If you don’t know who Al
Pacino is…just hit the back button on your browser and I’ll forgive
you. Mr. Pacino has been nominated for The Godfather One & Two,
Serpico, Dog Day Afternoon, Dick Tracy (Yes, I double checked that one) and Glengarry Glen Ross just to name a few. He wins for Scent of a
Woman. I believe he got that one because he got hosed on the several
great films I previously mentioned, except Dick Tracy (I had to check
again). See, the “My Bad” is real. Alfred Hitchcock didn’t even live long
enough to get his “My Bad” Oscar.
Exhibit 3: 62nd Academy Awards (1990) is a joke!
Can someone explain to me how Do the Right Thing lost Best
Original Screenplay to Dead Poets Society? Apparently, Hollywood
wasn’t ready for angry black people in film. Even When Harry Met
Sally lost that one! Driving Miss Daisy wins Best Picture…no comment.
Exhibit 4: 63rd Academy Awards aka ARE YOU KIDDING ME?
Dances with Wolves beating Goodfellas for Best Picture? All I want to
know is how many people are using Netflix to watch Dances with Wolves? That’s what I thought. Best Adapted Screenplay goes to Dances with Wolves over Goodfellas. Best Director goes to Kevin Costner instead of Martin Scorsese. How many CLASSICS has Mr. Costner made since? Yeah, let’s move on.
Exhibit 5: 67th Academy Awards aka “I should really stop watching these now.”
Let’s see…Forrest Gump wins Best Picture. Yes, it is an excellent
film but is it REALLY better than Pulp Fiction and The Shawshank
Redemption? That was a crime if I ever saw one. Samuel L. Jackson
loses to Martin Landau for Ed Wood. On the bright side, Speed won for
Best Sound Mixing (insert sarcasm here).
I will give you one more to think about.
Exhibit 6: 71st Academy Awards aka WHAT THE HELL?
My major beef is only with Best Picture. Shakespeare in Love beating out Saving Private Ryan still gives me nightmares. I thought
Shakespeare in Love sucked but I am a man who isn’t into the cheesy
chick-flicks. Go figure.
I hope you found this thoughtful and somewhat entertaining. If you
really dislike me now, that’s cool. It’s just one man’s opinion but I
am converting clueless people by the minute, so you should watch out.
If you dug what I had to say, you should hear what I have to say about
stereotypical mixed couples. I should win a Nobel Prize for Urban
Dynamics, if such a category existed. The point is that when you’re
plunking down $12 for movie tickets or more if you’re doing 3D because
if you don’t you’re not a true American; keep in mind that the movies
you like will probably get no love from the Academy of Motion Picture
Arts & Sciences. I just don’t have the excitement I used to have
watching the “Oscars” which is sad because I truly love film as a
medium. I do know at this rate, I will probably become a NASCAR driver
before Spike Lee wins a Best Director “Oscar” which is so not right.
You can get over it though. I got over House Party not getting
nominated for anything and I’ve recovered nicely.
Halloween at The Tunnel - 10/31/96 - miss that place so much. #tbt #nyc #tunnel #nightlife #halloween